Client: Tatiana Teaches, an online coaching resource for adjunct professors and university lecturers looking to transform their courses by building creativity and compassion into memorable learning experiences.

Challenge: Tatiana has a bright, welcoming personality. Unfortunately, the unclear offerings, clunky messaging, and static formatting on her site didn’t reflect her unique voice. She trusted Word Wielder to align her messaging in time to test launch a marketing campaign for her first virtual course.

Solution: We talked through what she needed her audience to know, what she was offering, and how she wanted people to feel when visiting the site. Those conversations helped Word Wielder smooth out her content with warmly structured language, edit down and clarify confusing text, accurately position her services, and sprinkle in Tatiana-isms wherever possible.

Using our collaborative True-to-You storytelling approach, Word Wielder revamped Tatiana Teaches’ Landing Page, About Page, and Adjunct Professor Academy description – transforming them into crystal clear reflections of her brand.